Mobile Website Redesign for Ray of Hope (ROH)
UX Research . Branding . Personas . Ideation . User Flows . Wireframes . Information Architecture . Content Strategy . Card Sorting. Prototyping . UX Writing . Check-out Process . Usability Testing . A/B Testing
Project Overview
Ray of Hope, a crowdfunding charity passionate about their mission in helping people who have fallen through the cracks, engaged our team to revamp their website.
Our client approached us seeking a way to better engage donors, make the use of their website more pleasant, and encourage one-time donors to return. They also hoped to make the look of the website more cohesive and relatable to donors.
Our team of 4 worked with ROH on 3 sprints. In each sprint, key deliverables with discussed with the different stakeholders.
My Contributions
As research lead, my approach was to understand end-users' tasks and contexts, before scoping the problem to deliver a solution. As someone with background in marketing, I also identified opportunities for business and growth. With each iteration tested, opportunities for improvement needed to be prioritised according to impact and feasibility.
In addition to my focus on copywriting, content strategy, user journeys and user flows, I also worked with the team on the UX interactions, UI design and creation of the prototype on Figma.
